Organizations want a clear, up-to-date picture of their data so they can make informed business decisions. This means integrating data into a unified, actionable 360 view—whether it is a 360 view of customers, financial trading data, HR data, media content, or anything else.
Today, getting a 360 view of data is near impossible. Data is spread across disconnected databases and data integration lags the speed of business. Data silos eat up resources, slow down decision making, and cause projects to fail.
Organizations are stuck in endless cycles extracting, transforming, and loading data to and from relational databases that require pre-defined schemas. Those legacy databases are not agile enough to handle today’s data, which is big, fast, varied, and changing.