Few industries have greater access to data to drive analytics and insights than the retail industry. Data is the heart of this business. Yet as retailers prepare for another busy holiday season they face four significant data challenges that will help distinguish between the winners from the losers.
– An online order placed for pick-up at the retailer’s nearest store will not be there when they arrive for pick-up. That’s because inventory data between stores and online is not integrated and updated real-time
– Managing in-store returns for online purchases will be complex since in-store and online systems don’t necessarily talk to each other
– Finally, stores were never configured for easy pick-up and delivery of products you bought online. Ordering online may not save you much time – if the product is not ready for pick-up when you reach the store
To summarize this holiday season successful retailers – the Winners – will break down the data silos they face and create the right insights to delight consumers! The Losers will spend 80% of their time wrangling data, generating very little insight, and being left behind!
View all posts from Donald Soares on the Progress blog. Connect with us about all things application development and deployment, data integration and digital business.
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